Social Marketing Management Odoo 18
By Braincuber Team
Published on December 28, 2025
Marketing managers juggling multiple social platforms create posting chaos: logging into Facebook desktop, switching to Twitter mobile app, opening LinkedIn separately to post same product announcement three times manually wasting 45 minutes, missing scheduled post to Instagram because forgot password, and no visibility into which platform drives traffic because analytics scattered across 5 different dashboards—losing engagement opportunities and campaign effectiveness from fragmented social media management without unified control.
Odoo 18 Social Marketing centralizes multi-platform management with unified dashboard controlling Facebook/Instagram/LinkedIn/Twitter/YouTube from single interface, scheduled posting (send now/schedule later), social stream monitoring tracking mentions/engagement, campaign tracking connecting posts to revenue/quotations/opportunities, visitor analytics showing source platform and behavior, push notifications for audience alerts, and attached media management—eliminating platform-switching and providing consolidated analytics improving social ROI 40-60% through data-driven posting strategies.
Social Features: Multi-platform management (FB/IG/LI/X/YT), Post scheduling, Stream monitoring, Campaign tracking, Visitor analytics, Push notifications, Media attachments, Revenue attribution
Accessing Social Marketing Module
- From Odoo dashboard, click Social Marketing
- Module opens with unified social management interface
Configuration
Access configuration via Configuration menu showing three key areas:
1. Social Media Platforms
Go to Configuration → Social Media
Available platforms for linking:
- Facebook: Post updates, track engagement
- Instagram: Share visual content
- LinkedIn: Professional networking posts
- X (Twitter): Quick updates, trending content
- YouTube: Video content management
Linking Account:
- Click platform to link
- Click Link Account button
- Add social media credentials
- Authorize Odoo access
- Account connected
2. Social Accounts
Go to Configuration → Social Accounts
- View all linked social accounts
- Manage account connections
- See link status
3. Social Streams
Go to Configuration → Social Streams
- View created social streams
- Monitor mentions and engagement
- Track brand conversations
Note: Link social account before creating streams. Streams require active account connection.
Feed Management
Adding Social Stream
- Go to Feed
- Click Add Stream
- Pop-up shows available platforms
- Select platform
- Add credentials if needed
- Stream created for monitoring
Purpose: Oversee posts and track engagement across different accounts from single feed view.
Creating & Scheduling Posts
Access Post Creation:
Two methods:
- Go to Posts → New, OR
- Go to Feed → New Post
Post Configuration Fields:
- Company: Company name where post originates
- Post on: Select account(s) for posting (multi-platform posting available)
- Message: Post content/text
- Attach Images: Add visual content to post
- When: Timing options
- Send Now: Immediate posting
- Schedule Later: Set future date/time
- Notification Title: Push notification headline
- Target URL: Link destination (optional)
- Icon Image: Notification icon
Publishing Post:
- Configure all fields
- Choose posting accounts
- Click Post button
- Post goes live or scheduled
Post Analytics
After posting, track performance metrics:
Available Metrics:
- Clicks: Number of users clicking post link
- Opportunities: Sales opportunities created from post engagement
- Quotations: Quotes generated attributed to post
- Revenue: Sales revenue tracked back to post
ROI Tracking: Connect social posts directly to business outcomes. See which platforms/content types drive actual revenue not just vanity metrics.
Campaign Management
Organize posts into campaigns for coordinated marketing:
- Go to Campaigns
- Click New
- Enter Campaign Name (e.g., "Q4 Product Launch")
- Assign Responsible person
- Click Add
- Associate posts with campaign
Campaign Benefits:
- Group related posts together
- Track campaign-level performance
- Aggregate metrics across platforms
- Calculate campaign ROI
Visitor Analytics
Go to Visitors menu to view website visitor data:
Visitor Information:
- Latest Activity: Most recent visit timestamp
- Visit Count: Number of visits
- Pages Viewed: Which pages visited
- Source Platform: Which social media drove visit
- Engagement Duration: Time spent on site
Use Cases:
- Identify highest-converting platforms
- Track visitor journey from social → website → purchase
- Optimize posting schedule based on traffic patterns
Best Practices
Schedule Posts for Peak Engagement Times: Don't "Send Now" for all posts. Analytics show LinkedIn engagement peaks Tuesday-Thursday 10am-12pm, Instagram peaks 7-9pm daily. Schedule posts to those windows = 3x higher engagement vs random posting.
Use Campaign Tracking for All Initiatives: Every product launch, promotion, event = separate campaign. Groups posts enabling analysis: "Black Friday Campaign" generated $50K revenue across 12 posts. Which platform contributed most? Campaign analytics show Facebook $35K, Instagram $10K, LinkedIn $5K = adjust future budget allocation.
Tag URLs with UTM Parameters: Target URL field: don't paste bare links. Use UTM-tagged URLs (yoursite.com/product?utm_source=facebook&utm_campaign=launch). Visitor analytics + Google Analytics combined = precise attribution showing exactly which social post drove which sale.
Conclusion
Odoo 18 Social Marketing centralizes multi-platform social management through unified posting, scheduled content, engagement monitoring, campaign tracking, and revenue attribution. Eliminate platform-switching and gain consolidated analytics improving social ROI 40-60% through data-driven strategies connecting posts to business outcomes.