How to Boost Sales with Promotion Programs in Odoo 18 Website

Running an e-commerce business means constantly finding ways to attract customers, increase average order values, and build loyalty. Promotion programs are one of the most effective tools for achieving these goals. Odoo 18's Website module provides comprehensive promotion features that let you create sophisticated discount campaigns, buy-one-get-one deals, loyalty rewards, and next-order coupons—all from a single unified platform.

This complete guide shows you how to configure and use every type of promotional program in Odoo 18, from basic discount codes to advanced multi-tier loyalty systems. You'll learn proven strategies for boosting sales while maintaining healthy profit margins.

Understanding Promotion Types in Odoo 18

Odoo 18 offers six distinct promotion program types, each designed for specific marketing objectives:

Step 1: Enabling Promotions in Odoo 18

1. Access Website Settings: Navigate to Website → Configuration → Settings
2. Enable Feature: Find the Promotions section
3. Activate Module: Check Discounts, Loyalty & Gift Card
4. Save Changes: Click Save

After enabling, you'll see new menu options under Website → eCommerce:

• Discount & Loyalty - Manage all promotion programs
• Gift Cards & eWallets - Handle store credit and gift cards

Step 2: Creating a Promotion Program

Basic Configuration

1. Create New Program: Go to Website → eCommerce → Discount & Loyalty → New
2. Program Name: Enter a descriptive internal name (not visible to customers)
3. Program Type: Select the type of promotion (detailed below)
4. Currency: Set the currency for this program
5. Pricelist: Optional - Link to specific customer pricelists

Program Timeline and Restrictions

Promotion Type: Automatic Promotions

Automatic promotions activate when customers meet specific conditions—no code required. Perfect for incentivizing minimum order values or rewarding bulk purchases.

Example: Free Shipping on Orders Over $100

1. Select Program Type: Choose Promotion
2. Add Rule: Click Add in the Rules section
   • Minimum Amount: Set to $100.00
   • Minimum Quantity: Set to 2 items (optional)
   • Based On: Tax Included or Tax Excluded
3. Add Reward: Click Add in the Rewards section
   • Reward Type: Free Shipping
4. Save Program

Promotion Type: Discount Code

Discount codes require customers to enter a specific code at checkout. Ideal for email campaigns, social media promotions, or targeted customer segments.

Example: 10% Off Specific Product

1. Select Program Type: Choose Discount Code
2. Set Discount Code: Enter your code (e.g., SAVE10)
3. Add Rule: Set conditions
   • Minimum Quantity: 1
   • Products: Select specific product (e.g., Premium Burger)
4. Add Reward: Configure discount
   • Reward Type: Discount
   • Discount: 10% on selected products
   • Products: Premium Burger

Promotion Type: Buy X Get Y

The classic "Buy 2 Get 1 Free" promotion. Customers earn points for purchases and can redeem them for free or discounted products.

Example: Buy 2 Storage Boxes, Get 1 Free

1. Select Program Type: Choose Buy X Get Y
2. Program Name: "Buy 2 Storage Boxes Get 1 Free"
3. Configure Rule:
   • Minimum Quantity: 2
   • Products: Storage Box
   • Grant: 1 point per paid item
4. Configure Reward:
   • Points Required: 2 points
   • Reward Type: Free Product
   • Product: Storage Box (same item)
   • Quantity: 1

Promotion Type: Next Order Coupon

Reward high-value customers with discounts on their next purchase. Excellent for retention and encouraging repeat business.

Example: Spend $10,000, Get 50% Off Next Order

1. Select Program Type: Choose Next Order Coupon
2. Program Name: "50% Off Your Next Order"
3. Configure Rule:
   • Minimum Amount: $10,000
   • Grant: 1 point per order meeting criteria
4. Configure Reward:
   • Points Required: 1 point
   • Reward Type: Discount
   • Discount: 50% on order
   • Maximum Discount: $5,000 (prevents abuse)

Customer Workflow

1. First Order: Customer completes $11,000 purchase
2. Coupon Generated: System creates unique coupon code
3. Customer Receives Code: Via email or order confirmation
4. Next Purchase: Customer shops again (e.g., $3,750 order)
5. Apply Coupon: Enters code at checkout
6. Discount Applied: 50% off (max $5,000) = $1,875 discount
7. Final Price: Pays $1,875 instead of $3,750

Tracking Promotion Performance

Odoo 18 provides built-in analytics for monitoring promotion effectiveness:

Best Practices for Promotions

Frequently Asked Questions

Conclusion

Promotion programs are essential tools for growing your e-commerce business in Odoo 18. By strategically combining discount codes, automatic promotions, BOGO deals, and next-order coupons, you can attract new customers, increase average order values, and build long-term loyalty.

The key to successful promotions is testing different approaches, monitoring performance through Odoo's built-in analytics, and continuously refining your offers based on customer behavior. Start with simple discount codes to learn the system, then expand to more sophisticated programs like Buy X Get Y and next-order coupons as you gain confidence.