Cross-Selling & Upselling Odoo 18

E-commerce stores watching average order value stagnate create revenue ceiling: customer buys laptop for $1000 but doesn't see suggested mouse/keyboard accessories worth $150 because no product recommendations configured, another customer adds basic model to cart never knowing premium version exists with better specs for $200 more, and replacement opportunities missed when customer doesn't realize alternative model better fits their needs—leaving thousands in revenue on table because suggestions not automated.

Odoo 18 Cross-Selling & Upselling increases average order value (AOV) with optional products shown at add-to-cart (upsells like extended warranty), accessory products displayed in cart (cross-sells like printer with laptop), alternative products offering comparable options (different brand/specs), automated recommendations based on selection, customizable product suggestions, and strategic placement throughout purchase journey—boosting revenue 15-30% without acquiring new customers.

Product Recommendation Types

Configuring Product Recommendations

Setup via product form. Path: Sales → Products → Products → [Select Product]

Sales Tab Configuration:

1. Open product form
2. Go to Sales tab
3. Configure three sections:
   • Optional Products: Add upsell items
   • Accessory Products: Add cross-sell items
   • Alternative Products: Add substitute options
4. Save product
5. Publish on website

1. Optional Products (Upselling)

Shown when customer clicks "Add to Cart"—opportunity to upgrade before cart.

Examples:

• Laptop: Extended warranty ($99), Premium support ($149), Upgraded RAM (+$200)
• Phone: Screen protection plan ($29), Cloud storage upgrade ($9.99/mo)
• Software: Pro version upgrade, Additional user licenses

2. Accessory Products (Cross-Selling)

Shown in cart before checkout—last chance to add complementary items.

Examples:

3. Alternative Products

Shown alongside main product—give customers choice of comparable options.

When to Use:

• Different specs: Show 8GB RAM vs 16GB RAM laptop options
• Different brands: Samsung vs LG TV with similar features
• Different sizes: 13" vs 15" laptop screen
• Price points: Budget, mid-tier, premium versions

Recommendation Placement

Best Practices

Limit to 4-6 Recommendations: Showing 15 accessories overwhelms customers = decision paralysis = skip all. Show 4-6 best sellers with highest conversion rates.

Use Data to Choose Products: Don't guess what to recommend. Analytics shows 60% of laptop buyers add mouse? Make mouse #1 accessory. Remove items with <5% add rate.

Bundle Accessories for Discount: Mouse alone $29, keyboard $39, bundle both $59 (save $9). Increases accessory AOV from ~$30 to ~$60 per order.

AOV Impact Examples

Conclusion

Odoo 18 Cross-Selling & Upselling automates revenue optimization through optional product upsells at add-to-cart, accessory cross-sells in cart, and alternative product choices on product pages. Increase average order value 15-30% by showing right products at right moments without manual work.